I’m

Cameron Cogswell

I started this company because I saw a large, and largely unsolved problem, affecting the health of every person I talked to. Nobody knows which vitamins and/or minerals they need, and many don’t seem to even care - because we have been told they are unimportant, and led to believe this by the very people who stand to profit from our ill health.

Since vitamins are required for carrying out thousands of enzymatic processes, having less than the optimal amount means these processes run less efficiently, and after a while stop running altogether. If necessary processes in our body breakdown, we get health symptoms - it’s really quite straight forward. By understanding which symptoms relate to which processes, and knowing which vitamins/minerals are required for those processes we can determine which nutrients a given person is lacking, by closely surveying their health symptoms. Each symptom in my assessment has been documented in a clinical study, and my tests references over 250 clinical studies. Surveying symptoms, in my experience, is the most precise way to understand your unique vitamin needs, because while it is possible to be functionally deficient but have normal blood levels, it is not possible to be deficient and not have any symptoms.

Cameron Cogswell

B.Sc., RNCP, ROHP

A worthy consideration…

Imagine driving your car with absolutely no idea how much gas you had, no clue about your oil level, coolant level, engine fluid, brake fluid, tire pressure, washer fluid or any essential fuel that your car requires for normal function. We don’t have to think very hard to also imagine most cars breaking down, out of gas on the side of the road or lined up at overrun mechanic shops, hoping for a diagnosis that would solve their car’s ‘health troubles.’ Perhaps you wouldn’t drive your car at all, or certainly less frequently, if this were indeed our reality - the only failsafe would be to diligently fill up all fluids all of the time, possibly every single day - understanding that not doing so would be rolling the dice with your car's health. 

An important question is whether or not we would accept a World in which we were left to guess about our car's needs - let us also imagine that within this World over 90% of cars operate with inadequate fluid levels, and the leading cause of car troubles is inadequate fluid levels. Would we demand a way to measure and monitor those fluids which were vital to our car’s operation and its long term health and survival, or would we accept that car troubles are merely par for the course and an expected consequence of driving? Over time, we would observe that the life of our cars would be significantly reduced, and keeping them running would mean constant trips to the car doctor (mechanic) coupled with hefty bills. The people living in this World leave the mechanic shop not with the fuel, oil, transmission fluid, or coolant that their car is lacking but instead with other chemicals and industrial solvents that, rather than restoring what is lost, temporarily stop the clunking, knocking and grinding sounds that accompany an unwell car.

Of course that would be ridiculous and so we have created gauges and warning lights so we never run out of our cars’ “vital nutrients,” so we know exactly what they need at any given time. We understand that running low in these is disastrous to our car's health and maintaining optimal levels ensures our car is running properly. Yet, when it comes to our own health we have no meaningful way to determine if we are running low or even empty in our vital nutrients. Which means we have no idea which nutrients we need, or when we need them most, the clunking, knocking and grinding of our body are not far off - without a method for understanding our nutrient levels, we are left to the same fate as the car without its gauges; our health is jeopardized and figuring out what we need becomes nearly impossible.